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by Rachel Pinder
January 14, 2008 --NASSAU, BAHAMAS-- Having a real estate marketing plan in place when selling Bahamas real estate can increase opportunities for a profitable sale.
A well thought-out plan also enables a Realtor to work smarter, not harder, said Rachel Pinder, Principle Broker of Nassau Bahamas real estate.
A good real estate marketing plan will detail the Realtor's marketing strategy, Pinder said. Sellers should look for their Realtor's marketing plan to clearly specify the goals and objectives to be achieved over a specific time period. The plan also should lay out the various strategies to be followed in achieving those goals and strategies. Marketing plan strategies will involve the definition of the target market and the types of media and sales promotions to be used. A good plan also should include a competitive marketing analysis on the seller's property. Other elements home sellers should look for include the Realtor sending a feature sheet of the property listing out to other real estate agents.
It is important that a real estate marketing plan not overlook the obvious elements, such as outlining how the property will be advertised in local newspapers, real estate magazines and the Internet.
If it is determined the property might attract foreign buyers, it is important that the Realtor target foreign newspapers and magazines, Pinder said.
Every seller hopes to sell their property quickly, but it doesn't always happen, she said. In that event, it is important that a real estate marketing plan include actions to take if the property is on the market more than 60 days without selling. "The Realtor should meet with the seller to determine why the property has not sold and, if applicable, reduce the listed price and remarket it," Pinder said. An effective marketing plan also should delineate the responsibilities of the seller- not just the Realtor- for carrying out the plan and accomplishing the goal of a profitable sale. "I think one misconception is that real estate marketing plans only outline what the Realtor is supposed to do," she said. "The seller has a responsibility in this process, too, and they should want to take partial ownership in the process to ensure a successful, timely outcome."
Learn More For additional information about real estate marketing plans, please visit Island Living's Web site: www.islandlivingrealestate.com, or call them for a consultation: 1-242-322-7979/80.
About Island Living Real Estate Island Living Real Estate has more than 25 years of experience in real estate sales and rentals throughout the Bahamas. Island Living's main office is located in one of Nassau's oldest historic buildings on Bay Street, named "Red Roofs." Red Roofs was built in 1896 and has been home to various families, a Gourmet Deli and now Island Living.
We don't just help you get the keys to your new home . . . We give you the keys to your new life. Welcome home!
© 2008 Sinai Marketing and Island Living Real Estate. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.
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Rachel Pinder is originally from Nassau, Bahamas and is a Real Estate Broker/Appraiser having been involved in sales and rentals since 1995 and appraisals since 2005. She is also a member of the Council of Residential Specialist and the Bahamas Real Estate Association and holds a BRI designation. Mrs. Pinder served on the Bahamas Real Estate Association Board from 2004 to 2006 and is currently on the Investigative Committee of BREA.
Contact the Author
Rachel Pinder
pinder123@sinaimarketing.com
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estate in Bahamas here.
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